+20 150 582 6016
info@as-home-group.comWho we are & scope
This Privacy Policy explains how As-home for Asset Management, an Egyptian company headquartered at Red Sea Governorate, North Hurghada, Al Nour and its Extension, Amlak Lands, 779/777 ("As-Home," "we," "us"), collects, uses, shares, and protects your personal information when you use our websites, mobile applications, and related services (the "Platform").
It applies to everyone who uses As-Home — whether you are browsing, listing a property as a Host, or booking and enquiring as a Guest — across our real estate, vacation home, and hotel offerings.
We handle personal data in line with Egypt's Personal Data Protection Law (Law No. 151 of 2020) and its implementing regulations. By using the Platform, you acknowledge the practices described here. This policy should be read together with our Terms of Service.
Data we collect
We collect information you provide directly, information generated by your use of the Platform, and information from trusted third parties.
Information you provide:
- Account details — name, email address, phone number, and password.
- Profile and verification information you choose to share, including identity documents where verification is required.
- Listings, bookings, enquiries, reviews, and messages you send through the Platform.
- Payment details, which are collected and processed by our licensed payment partner — we do not store full card numbers.
Information collected automatically:
- Device, browser, and connection data, including IP address.
- Usage data — pages viewed, searches made, and bookings started or completed.
- Approximate or precise location, only where you grant permission.
- Cookies and similar technologies (see Section 04).
How we use your data
We use your personal data to operate the Platform and to provide a safe, reliable service. In particular, we use it to:
- Create and manage your account and authenticate your sign-in.
- Enable listings, searches, bookings, enquiries, and messaging between Members.
- Process payments, payouts, refunds, and related transactions.
- Verify identity, prevent fraud, and keep the community safe.
- Send service communications such as booking confirmations, receipts, and important notices.
- Send marketing communications where you have opted in — you can unsubscribe at any time.
- Improve and personalise the Platform, and analyse how it is used.
- Comply with our legal, tax, and regulatory obligations under Egyptian law.
We process your data where it is necessary to perform our contract with you, to comply with a legal obligation, with your consent (which you may withdraw), or for our legitimate interests in running and securing the Platform.
International data transfers
Some of our service providers operate outside Egypt, which means your data may be processed in other countries. Where this happens, we take reasonable steps to ensure your data continues to be protected to a standard consistent with this policy and applicable Egyptian law, including through appropriate contractual safeguards with those providers.
Data retention
We keep personal data only for as long as necessary for the purposes set out in this policy, and to meet legal, tax, and accounting obligations.
- Account data — for the life of your account and a reasonable period after closure.
- Booking and transaction records — for the period required by Egyptian tax and accounting rules.
- Identity and verification documents — for as long as required to meet legal and anti-fraud obligations.
- Marketing preferences — until you opt out or delete your account.
When data is no longer needed, we delete it or anonymise it.
Your rights
Subject to Egyptian data protection law, you have the right to:
- Access — request a copy of the personal data we hold about you.
- Correction — ask us to fix inaccurate or incomplete data.
- Deletion — ask us to delete your data where we have no lawful reason to keep it.
- Objection & restriction — object to or limit certain processing, including direct marketing.
- Withdraw consent — where we rely on your consent, you can withdraw it at any time.
To exercise any of these rights, contact us at info@as-home-group.com. We will respond within the timeframe required by applicable law. We may need to verify your identity before acting on a request.
How we protect your data
We take the security of your data seriously and apply reasonable technical and organisational measures designed to protect it, including:
- Encryption of data in transit using industry-standard TLS.
- Processing of card payments through a licensed, PCI-DSS compliant payment partner.
- Access controls that limit who can access personal data internally.
- Ongoing review of our systems and practices.
No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If you believe your account or data has been compromised, contact us immediately at info@as-home-group.com.
Children's privacy
The Platform is intended for users aged 18 and over. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can remove it.
Changes & contact
We may update this Privacy Policy from time to time. When we make material changes, we will post the updated policy here and revise the "last updated" date. Where required, we will also notify you.
For any privacy questions or requests, contact us at:
Email: info@as-home-group.com
Phone: +20 150 582 6016
Post: As-home for Asset Management, Red Sea Governorate, North Hurghada, Al Nour and its Extension, Amlak Lands, 779/777, Egypt
If you are not satisfied with our response, you may lodge a complaint with the competent Egyptian data protection authority.